Cat Dash - Playable

This is one of the playable ads I developed for Cat Dash during the soft launch phase.

The playable was designed to simplify the core gameplay loop and improve first-time user experience by focusing on immediate interaction and clear visual feedback.

As a result:

• Reduced CPI by approximately 80%
• Improved early retention metrics
• Helped the game reach soft launch benchmark requirements on both Google Play and App Store